Strategic Management Paper (M.B.A.) -- Jose Rizal University, 2013.

Bibliography : pages 115.

EXECUTIVE SUMMARY "Globe Telecom, Inc. Philippines (hereinafter referred as Globe Telecom), one of the pioneers in the telecommunications industry and now a major provider of telecommunications services in the Philippines is supported by 5,757 employees and over 782,000 retailers, distributors, suppliers, and business partners nationwide. The Company operates one of the largest and most technologically-advanced mobile, fixed line and broadband networks in the country, providing reliable, superior communications services to individual consumers, small and medium-sized businesses, and corporate and enterprise clients. The Globe Telecom network currently has over 30 million mobile subscribers, over 1.4 million broadband customers, and over 671,000 landline subscribers. Globe provides telecommunications services to individual customers, small and medium-sized businesses, and corporate and enterprise clients in the Philippines. The company offers fixed line telecommunications and broadband services, high-speed Internet, and private data networks for enterprise clients; services for internal applications; Internet protocol-based solutions; and multimedia content delivery solutions. It also provides mobile voice services, including local, national, and international long distance call services; and mobile data and value added services, such as local and international SMS offerings, mobile browsing, and content downloads to mobile subscribers under the Globe Postpaid, Globe Prepaid, and TM brands. In addition, the company offers fixed line voice and data; and wired, fixed wireless, and mobile Internet-on-the-go services across various technologies and connectivity speeds for residential and business customers. Further, it provides mobile commerce services under the GCash brand; digital media content and applications, as well as voice over Internet protocol services; software development services for telecommunications applications and money remittance services; and mobile content and application development services, as well as operates stores. The company was formerly known as Globe Mackay Cable and Radio Corporation (GMCR), Inc. and changed its name to Globe Telecom, Inc. in 1992. Globe Telecom, Inc. is based in Mandaluyong City, the Philippines. Globe Telecom is consistently recognized both locally and internationally for its corporate governance practices and is one of the most profitable companies in the country as proven by its financial performance. It is listed on the Philippine Stock Exchange (PSE) under the ticker symbol GLO and had a market capitalization of ₱149.96 billion by the end of 2011. Ayala Corporation from the Philippines and Singapore Telecom (SingTel) from Singapore, both industry leaders in their respective countries are the principal shareholders of Globe Telecom. Aside from providing financial support, this partnership has created various synergies and has enabled the sharing of best practices in the areas of purchasing, technical operations, innovation and marketing, among others. CHAPTER I INTRODUCTION A. Company Background Globe Telecom is one of the leading companies in the highly competitive telecommunications industry in the Philippines today. The Company constantly renews its commitment to enrich lives by simplifying and removing obstacles in communication technology and improve everyday communications. The Company’s origin can be traced back to the Robert Dollar Company in 1928 after the US Congress Act No. 3495 allowed it to franchise and operate a wireless long distance message service Company in the Philippines. However, it was in 1993 when the monumental partnership to the signing of a memorandum of Understanding between Ayala Corporation and Singapore Telecom, Inc. (STI), a wholly-owned subsidiary of Singapore Telecommunications Limited (SingTel), was formalized with then President Fidel V. Ramos as witness. This important collaboration between these two trade giants gave way to the formidable communication leader which was officially renamed at the Securities Exchange Commission (SEC) as Globe Telecom, Inc. in 1998. Since then, Globe Telecom has changed the face of communications in the Philippines. The Company reaffirmed its dedication to its subscribers with the launch of the Globe Handyphone, the first fully digital CMTS (Cellular Mobile Telephone System) using the GSM (Global Systems for Mobile) communications network. With constant upgrading of Globe Telecom’s systems and technology, the Company even increased its lead from market competitors by becoming the first Philippine internet service provider. The fixed line telecommunications and broadband services are now managed by Innove Communications Inc. (Innove), a wholly-owned subsidiary. Globe Telecom expanded its service coverage by launching its mobile commerce services in 2004. This service is more popularly known as GCASH which operates under its wholly-owned subsidiary, G-Xchange, Inc. GTI Business Holdings, Inc., one of its subsidiary companies, is an investment company that has the authority to provide VoIP services. The Company also reinforced its network connectivity with the TGN-Intra Asia Cable System. It is through this program that Globe Telecom was first to locally introduce Worldwide interoperability for Microwave Access or WiMAX, a wireless channel with the capability of delivering high-speed internet service to a large geographical area. Table 1 Company's Portfolio The customers are always first and they are the Company’s inspiration in making great things possible. Globe introduced over the years, innovative products and services that changed the game in local telecommunications. This includes Globe DUO, My Super Plan, GCASH, SUPERALLTEXT 20 and ASTIGTXTALL. Globe Telecom is registered with the Securities and Exchange Commission (SEC) with Identification Number 1177. The Company’s legal address is Globe Telecom Plaza (Pioneer Highlands), Pioneer corner Madison Streets, Mandaluyong City. Additional information is available and may be accessed by the public through the Company website, http://www.globe.com.ph; Facebook page, http://facebook.com/globeph; and Twitter, @talk2GLOBE. Figure 1 Subsidiaries and Joint ventures

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