Bayesian statistics and marketing / Peter Rossi and Greg Allenby, Rob McCulloch.

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Hoboken, NJ : Wiley, c2005Description: x, 348 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Graduate School Library Master in Business Administration	658.83/R833 2005 (Browse shelf(Opens below))	Available		0095629

Includes bibliographical references p. 335-339 and index.

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