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Extending the syupply chain / Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.

By: Contributor(s): Publisher: New York : American Management Association, [2005]Copyright date: copyright 2005Edition: 1st edDescription: xvii, 252 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0814408362
Subject(s): DDC classification:
  • 658.788 B791 2005
Contents:
Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chainches
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Graduate School Library Master in Business Administration 658.788/B791 2005 (Browse shelf(Opens below)) Available 0094399

Includes bibliographical references and index.

Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chainches

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