Extending the syupply chain / Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.
Publisher: New York : American Management Association, [2005]Copyright date: copyright 2005Edition: 1st edDescription: xvii, 252 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0814408362
- 658.788 B791 2005
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Graduate School Library Master in Business Administration | 658.788/B791 2005 (Browse shelf(Opens below)) | Available | 0094399 |
Includes bibliographical references and index.
Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chainches
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