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Innovative marketing communications : strategies for the events industry / Guy Masterman, Emma H. Wood. by Series: Events management seriesPublisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006
Availability: Items available for loan: Main Library (1)Call number: 394.2/M423 2006.

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Strategic sports event management : an international approach / Guy Masterman. by Series: Hiospitality, leisure, and tourism seriesPublisher: Boston : Elsevier, [2004]Copyright date: copyright 2004
Availability: Items available for loan: Main Library (1)Call number: 796.069/M423 2004.

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