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The secrets of word-of-mouth marketing: how to trigger expontential sales through runaway word of mouth / George Silverman. by Publisher: N.Y.: AMACOM, [2001]Copyright date: copyright 2001
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/Si587 2001. Main Library (1)Call number: 658.8/Si587 2001.

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The anatomy of buzz; how to create word of mouth marketing / Emanuel Rosen by N.Y.: Doubleday,N.Y.: Doubleday,
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/R813 2000. Main Library (1)Call number: 658.8/R813 2000.

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