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Marketing ROI: the path to campaign, customer and corporate profitability / James D. Lenskold. by Publisher: MA : McGraw-Hill, 2003
Availability: Items available for loan: Main Library (1)Call number: 658.1554/L573 2003.

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Measuring investment performance; calculating and evaluating investment risk and return / David Spaulding. by N.Y.: McGraw-Hill, 1997N.Y.: McGraw-Hill, 1997
Availability: Items available for loan: Main Library (1)Call number: 658.152/Sp739 1997.

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