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The importance of automotive color in the buying decision / by: Lu Gang by Publisher: 2013
Dissertation note: Thesis (MBA)- Master in Business Administration)--Jose Rizal University, 2013
Availability: Items available for reference: Graduate School Library: Not for loan (1)Call number: 658.8342 .L926 2013.

Consumer behavior and pricing strategy of athletic shoes and sporting goods in China Shanghai / Zhao Tong by Publisher: Mandaluyong City : JRU Graduate School, 2012
Dissertation note: Thesis (Master in Business Administration)--Jose Rizal University, Mandaluyong City
Availability: Items available for reference: Graduate School Library: Not for loan (1)Call number: 658.8342 .Z63 2012.

The Effects of television, radio, print and internet advertisements to the buying behavior of Chinese students in the Philippines / Hong Xue Si by Publisher: Mandaluyong City : JRU Graduate School, 2012
Dissertation note: Thesis (Master in Business Administration)--Jose Rizal University, Mandaluyong City
Availability: Items available for reference: Graduate School Library: Not for loan (1)Call number: 658.8342 .H772 2012.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom. by Publisher: New York : Crown Business, 2011
Availability: Items available for loan: Main Library (1)Call number: 658.8343 .L753 2011.

How cool brands stay hot : branding to generation Y / oeri Van den Bergh, Mattias Behrer. by Publisher: London ; Philadelphia : Kogan Page, 2011
Availability: Items available for loan: Main Library (1)Call number: 658.872 .B495 2011.

Consumer behavior and pricing strategy of Harbin Pharmaceutical group in China / Jizhu Bian. Publisher: Mandaluyong City : JRU Graduate School, [2009]Copyright date: copyright 2009
Availability: Items available for loan: Graduate School Library (2)Call number: 658.8342 /B577 2009, ...

Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunsteinches by
Edition: Revised and expanded edition.
Publisher: London : Penguin Books, 2008
Availability: Items available for loan: Main Library (1)Call number: 330 .T365 2008.

Applied consumer psychology / Roxel A. Apruebo. by Publisher: Mla. : Rex Bookstore, [2005]Copyright date: copyright 2005
Availability: Items available for loan: Main Library (1)Call number: 658.834/Ap654 2005.

Consumer behavior; buying, having, and being / Solomon, Michael R. by Language: English Publisher: N.J. : Prentice-Hall, [2004]Copyright date: copyright 2004
Availability: Items available for loan: Main Library (1)Call number: 658.8342/So47 c2004.

Consumer behavior: building marketing strategy / Del I. Hawkins, et. al. by
Edition: 9th ed. (Int'l ed.)
Publisher: MA : McGraw-Hill, 2004
Availability: Items available for loan: Main Library (1)Call number: 658.8342/H393 2004.

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