Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan.
Publisher: Oxford, United Kingdom ; Oxford University Press, [2018]Edition: 4th editionDescription: xi, 354 pages : colour illustrations ; 25 cmContent type:- text
- still image
- unmediated
- volume
- 9780198797807 (paperback)
- 658.827 .El46 2018
- HF5415.15 .E43 2018
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | Non-fiction | 658.827 .El46 2018 (Browse shelf(Opens below)) | Available | 0123748 |
Includes bibliographical references and index.
"Brands are much more than simply representations of products: they are symbolic, they provoke emotions, and they influence our thoughts, feelings, and behaviours. Strategic Brand Management uniquely develops traditional branding models to consider brands as truly sociocultural phenomena." Provided by publisher
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