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Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan.

By: Contributor(s): Publisher: Oxford, United Kingdom ; Oxford University Press, [2018]Edition: 4th editionDescription: xi, 354 pages : colour illustrations ; 25 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780198797807 (paperback)
Subject(s): DDC classification:
  • 658.827 .El46 2018
LOC classification:
  • HF5415.15 .E43 2018
Summary: "Brands are much more than simply representations of products: they are symbolic, they provoke emotions, and they influence our thoughts, feelings, and behaviours. Strategic Brand Management uniquely develops traditional branding models to consider brands as truly sociocultural phenomena." Provided by publisher
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Item type Current library Collection Call number Status Date due Barcode
Print Materials Main Library General Circulation Non-fiction 658.827 .El46 2018 (Browse shelf(Opens below)) Available 0123748

Includes bibliographical references and index.

"Brands are much more than simply representations of products: they are symbolic, they provoke emotions, and they influence our thoughts, feelings, and behaviours. Strategic Brand Management uniquely develops traditional branding models to consider brands as truly sociocultural phenomena." Provided by publisher

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Text in English

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