Marketing and logistics-led organizations : creating and operating customer-focused supply networks / Robert Mason and Barry Evans.
Publisher: London : Kogan Page Limited, 2018Copyright date: c2018Edition: First EditionDescription: xviii, 262 pages ; 25 cmContent type:- text
- unmediated
- volume
- 9780749478735
- 9780749478742
- 658.5 .M411 2018
- HD38.5 .M378 2018
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Graduate School Library Master in Business Administration | 658.5 .M411 2018 (Browse shelf(Opens below)) | Available | 0121947 |
Includes bibliographical references and index
"Logistics and marketing: two connected disciplines which are both critical to providing customer value. Now that the idea of a single supply chain has been replaced by an integrated multi-channel approach, this book looks at marketing-led logistics and logistics-led marketing. The authors examine how to optimize profit and control costs through the coordination of these two functions.
The book takes an in-depth look at physical supply chains for manufacturing a product, from groceries to pharmaceuticals and from automotive to construction. The authors examine omni-channel, its affect on the customer experience, and the need for a joined-up strategy operationalized across all channels. They also look at the challenges of digitalization and the customer interface with the growth of the internet as well as how competition is intensifying across all sectors." - Provided by publisher
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Text in English
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