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New product development : from initial idea to product management / Marc A. Annacchino, P.E.

By: Publisher: Massachusetts : Butterworth-Heinemann, an imprint of Elsevier, [2003]Copyright date: copyright 2003Edition: Reprinted 2010 [edition]Description: xxxii, 567 pages ; 24 + 1 computer discContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780750677325 Original
  • 9788131206775 Indian Reprint
Subject(s): DDC classification:
  • 658.575 .An613
Summary: "This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use." -- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
Multimedia Main Library Multimedia 658.575 .An613 2003 (Browse shelf(Opens below)) Available CD04433
Print Materials Main Library General Circulation 658.575 .An613 2003 (Browse shelf(Opens below)) Available 0114381

Includes index.

"First printed in India 2006."

"This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use." -- Provided by publisher.

Text in English.

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