Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
Publisher: Singapore : Pearson Education South Asia, 2011Edition: 5th ed. Global editionDescription: 463 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9789810696573
- 659.1 .C648
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 659.1 .C648 2011 (Browse shelf(Opens below)) | Available | 0110270 |
Includes bibliographical references and index
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