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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

By: Contributor(s): Publisher: Singapore : Pearson Education South Asia, 2011Edition: 5th ed. Global editionDescription: 463 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789810696573
Subject(s): DDC classification:
  • 659.1 .C648
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 659.1 .C648 2011 (Browse shelf(Opens below)) Available 0110270

Includes bibliographical references and index

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