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Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli.

By: Contributor(s): Publisher: New York : McGraw-Hill/Irwin, 2013Description: xi, 602 pages : 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071318204
Subject(s): DDC classification:
  • 658.84  .Al454
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.84 .Al454 2013 (Browse shelf(Opens below)) Available 0110125

Has index.

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