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Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Contributor(s): Publisher: Hoboken, N.J. : Wiley, 2010Description: xv, 188 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780470598825
Subject(s): DDC classification:
  • 658.8 .K87
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.8 .K87 2010 (Browse shelf(Opens below)) Available 0110264

Includes bibliographical references and index.

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