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Marketing management; analysis, planning, implementation, and control / Kotler, Philip by
Edition: 9th ed.
Language: English Publisher: N.J. : Prentice-Hall Int'l, [1997]Copyright date: copyright 1997
Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/K848 c1997.

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Strategic marketing / Cravens, David W. by Language: English Publisher: MA : Irwin, [1997]Copyright date: copyright 1997
Availability: Items available for loan: Main Library (1)Call number: 658.802/C855 c1997.

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