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Hey, whipple, squeeze this: a guide to creating great ads / Luke Sullivan. by
Edition: 2nd ed.
Publisher: N.Y.: John Wiley, 2003
Availability: Items available for loan: Graduate School Library (1)Call number: 659.1/Su949 2003. Main Library (1)Call number: 659.1/Su949 2003.

The art of writing advertising / by Denis Higgins. by Series: McGraw-Hill advertising classicPublisher: MA : McGraw-Hill, 2003
Availability: Items available for loan: Main Library (1)Call number: 659.1/H636 2003.

Becoming a public relations writer; a writer process workbook for the profession / Ronald D. Smmith. by
Edition: 2nd ed.
Publisher: London: Lawrence Erlbaum, 2003
Availability: Items available for loan: Main Library (1)Call number: 659.2/Sm665 2003.

PR management; 12 rules for effective publicity / Mark Mathis. by Publisher: Mumbai: Jaico Publ. Hse, 2003
Availability: Items available for loan: Main Library (1)Call number: 659.2/M431 2003.

The fall of advertising and the rise of PR / Al Rise and Laura Rise. by Publisher: N.Y.: Harper Colophon Books, 2002
Availability: Items available for loan: Main Library (1)Call number: 659/R595 2002.

Gut feel / Minyong Ordo��ez. by Publisher: Pasig City : Anvil, [2002]Copyright date: copyright 2002
Availability: Items available for loan: Main Library (1)Call number: 659.1092 /Or66 2002.

How to get into advertising / Andrea Neidle. by
Edition: 2nd ed.
Publisher: London : Continuum, 2002
Availability: Items available for loan: Main Library (1)Call number: 659.1/N397 2002.

Attracting perfect customers: the power of strategic synchronicity / Stacey Hall and Jan Brogniez. by Publisher: San Francisco :Berrett-Koehler, [2001]Copyright date: copyright 2001
Availability: Items available for loan: Main Library (1)Call number: 659.9/H179 2001.

Strategic advertising management / Larry Percy, John R. Rossiter and Richard Elliott. by Publisher: N.Y.: Oxford Univ. Press, 2001
Availability: Items available for loan: Main Library (1)Call number: 659.1/P431 2001.

Advertising; principles and practice / Wells, WilliamBurnett, JohnMoriarty, Sandra. by
Edition: 5th ed.
Language: English Publisher: N.J. : Prentice-Hall, [2001]Copyright date: copyright 2001
Availability: Items available for loan: Main Library (1)Call number: 659.1/W456 2000.

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