Exploring marketing research Exploring marketing research / Zikmund, William G.
Language: English Publisher: Chicago : Dryden Press, [1991]Copyright date: copyright 1991Edition: 4th edDescription: xxiv, 834p. illustrations ; 26cmContent type:- text
- unmediated
- volume
- 0-03-051562-9
- 658.83 Z64
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Main Library General Circulation | 658.83/Z64 c1991 (Browse shelf(Opens below)) | Available | 0083005 |
Browsing Graduate School Library shelves, Shelving location: Master in Business Administration Close shelf browser (Hides shelf browser)
| 658.83/Sm645 2004 The art and science of interpreting market research evidence / | 658.83/T822 c1990 Marketing research; measurement and method / | 658.83/Um49 2004 The winning formula : | 658.83/Z64 c1991 Exploring marketing research | Exploring marketing research / | 658.834/H261 c1991 Consumer marketing strategies / | 658.834/M694 c1998 Employing qualitative methods in the private sector / | 658.834/Sa186 2003 Buzz... harness the power of influence and create demand/cMarian Salzman, Ira Matathia, Ann O'Reilly. |
Includes bibliographical references and index
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