Includes bibliographical references and index.

"Life is all about happiness and as human beings, social interaction with our fellow beings not only brings happiness but helps us grow our capacity to learn languages, familiarize ourselves with cultures, inquire, think, play and work. We are dependent on social heritage, which is a mixture of customs, traditions, moral values, attitudes, festivals, folklore, beliefs and ideals not only makes us who we are but binds us to pass it on from one generation to another. Festivals have both social and economic angles. In the chaotic and stressful planet we inhabit, happiness is overshadowed by negativity and insecurity and so the need for something that could bring positivity has been felt time and again. Thus, festivals that give us the opportunity to forget all our worries and celebrate the positive side of life, even if it is for a few days, came into existence. Festival and special events are one of the fastest growing types of tourism attractions. Even in small towns of less than one thousand people, it is not uncommon to see two to three major festivals held per year. Because of their proliferation and the magnitude of some of these events, it has been suggested that festival and special events are one of three major categories of tourism attractions. As such, festival and special events can complement the other two major categories of ambient attractions, such as climate, scenery, culture, hospitality, and wildlife, and permanent attractions, such as theme parks, historical sites, sports facilities, convention centers, and sacred sites." --Provided by publisher

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Text in English