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Strategic marketing management : simplified moves for rookies / Girly H. Naval, DBA

By: Intramuros, Manila : Mindshapers Co., Inc., copyright 2021Description: xiv, 166 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786214063093
Subject(s): DDC classification:
  • 658.8 .N318 2021
Summary: "This book provide simple and easy to grasp business and marketing insights that are indispensable in winning customer preference and loyalty; establishes a reliable system of marketing intermediaries and serves a prelude to managing global operations." --Preface
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library Filipiniana Section 658.8 .N318 2021 (Browse shelf(Opens below)) Available 0127382

Includes bibliographical references (page 159).

"This book provide simple and easy to grasp business and marketing insights that are indispensable in winning customer preference and loyalty; establishes a reliable system of marketing intermediaries and serves a prelude to managing global operations." --Preface

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Text in English

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