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Entrepreneurship in tourism and hospitality / Eunice Mareth Q. Areola, Ph.D., HSG, Ronald G. Manzano, DBA, Fernando V. Trinidad III, DBA.

By: Manila, Philippines : Rex Book Store, c2021Edition: first editionDescription: viii, 172 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786210434644
Subject(s): DDC classification:
  • 647.94 .Ar678 2021
Summary: "The application of the complex yet very relevant world of entrepreneurship is explored in the context of the exciting and valuable tourism and hospitality industry. This textbook underscores the theory grounding and practice direction of entrepreneurship and strategic business management for key service industries involving travel and gastronomy. With the help of this textbook, students will acquire the critical skills, knowledge, attitudes, and performance outcomes, which are necessary to develop a feasible business plan. In the end, the showcasing of this business ideation will capture an an initiative that is mindful of creative venture opportunity seeking; responsible stakeholder governance on both technical and legal standpoints; and a triple bottom line sustainable business strategy. Local and international introductory and assessment mind cases will highlight the practical application of theories and concepts that will be discussed throughout this textbook." --Provided by publisher
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Item type Current library Collection Call number Status Date due Barcode
Print Materials Main Library Hotel Restaurant Management - Filipiniana Non-fiction 647.94 .Ar678 2021 (Browse shelf(Opens below)) Available 0125779

"Cover title - Outcome Based Education"

Includes bibliographical references (pages 165-167) and index.

"The application of the complex yet very relevant world of entrepreneurship is explored in the context of the exciting and valuable tourism and hospitality industry. This textbook underscores the theory grounding and practice direction of entrepreneurship and strategic business management for key service industries involving travel and gastronomy. With the help of this textbook, students will acquire the critical skills, knowledge, attitudes, and performance outcomes, which are necessary to develop a feasible business plan. In the end, the showcasing of this business ideation will capture an an initiative that is mindful of creative venture opportunity seeking; responsible stakeholder governance on both technical and legal standpoints; and a triple bottom line sustainable business strategy. Local and international introductory and assessment mind cases will highlight the practical application of theories and concepts that will be discussed throughout this textbook." --Provided by publisher

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