Includes bibliographical references (pages 434-439) and index.

"This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. It guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure.

Features includes:

- Learning objectives, introductions, conclusions, tables and figures, highligted key terms, and analysis and design exercises in
each chapter.
- A wide range of real-world examples.
- A rolling case study of a hypothetical digital business that models the concepts covered in each chapter.
- Appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery
contracts, with key terms explained throughout.
- Supplementary online resources, including: a test bank, lecture slides and a teaching guide for instructors; and a business design template for student use." --Provided by publisher

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Text in English