Includes bibliography (pages 310-311) and index.

"Cruise industry symbolizes a small part of the vacation business environment which itself is a very small portion of the leisure business. The cruise industry is attributed by extraordinary value proposition, great demand, favorable guest demographics, high guest fulfillment rate and positive supply vs. demand balance. The book offers a combination of local destinations accessible through the cruise port and on-board amenities offered by the cruise ship. This is the definitive resource for those who need to understand the contemporary cruise industry. This text is designed to cover all the essential aspects of today's cruise industry, from sales and marketing operations. Written in a style that provides an enjoyable learning experience for readers, the book blends definitions, statistics, anecdotes, observations, and examples into an entertaining and informative look at the cruise industry. Chapters contain dynamic photographs and illustrations, encourage them to take a hypothetical situation and develop a creative solution. This book grasps and keeps vital information and succinct text that facilitate learning in a highly visual approach."-- Provided by publisher

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Text in English