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Micro perspective of tourism and hospitality / Zenaida Lansangan-Cruz, PhD.

By: Copyright date: Manila, Philippines : REX Book Store, copyright 2019Edition: First editionDescription: x, 230 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789712399107
Subject(s): DDC classification:
  • 338.4791 23
Summary: "Micro Perspective of Tourism and Hospitality is an introductory book for students taking tourism and hospitality courses. The book describes the workings operations, and integrative activities of major stakeholders in the tourism and hospitality industry; provides an in-depth study of the nature and distinctive characteristics of each sector of the entire tourism industry focusing on the management, organization, and planning of business strategies for various entities in the local setting; analyzes the possible impacts of external factors and trends on the different industry sectors; explains client profiling and travel motivations; discusses the management and marketing if service-oriented business organizations; and identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs. This book follows an outcome-based approach; with learning outcomes presented at the beginning of each chapter, a summary, discussion questions, chapter activities, and a chapter quiz at the end of the chapter." --Back cover
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Reserved Books Main Library Hotel Restaurant Management - Filipiniana Non-fiction 338.4791 .C957 2019 (Browse shelf(Opens below)) Available 0123303
Browsing Main Library shelves, Shelving location: Hotel Restaurant Management - Filipiniana, Collection: Non-fiction Close shelf browser (Hides shelf browser)
338.47 .C957 2017 1sted. Ecotourism / 338.4791 .C957 2018 Macro perspective of tourism and hospitality / 338.4791 .C957 2019 Micro perspective of tourism and hospitality / 338.4791 .Es74 2019 Cruise tourism / 338.4791 .M311 2018 Risk management for tourism and hospitality industry / 338.4791 .R175 2019 Basic tourism and hospitality laws :

HRM - Tourism series --Cover

OBE-Outcome-Based Education --Cover

Includes references and index.

"Micro Perspective of Tourism and Hospitality is an introductory book for students taking tourism and hospitality courses. The book describes the workings operations, and integrative activities of major stakeholders in the tourism and hospitality industry; provides an in-depth study of the nature and distinctive characteristics of each sector of the entire tourism industry focusing on the management, organization, and planning of business strategies for various entities in the local setting; analyzes the possible impacts of external factors and trends on the different industry sectors; explains client profiling and travel motivations; discusses the management and marketing if service-oriented business organizations; and identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs. This book follows an outcome-based approach; with learning outcomes presented at the beginning of each chapter, a summary, discussion questions, chapter activities, and a chapter quiz at the end of the chapter." --Back cover

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