Image from Google Jackets

Breaking out : how to build influence in a world of competing ideas / John Butman.

By: Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Description: 252 pages, 14 unnumbered of pages of plates ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781422172803 (alk. paper)
Subject(s): DDC classification:
  • 658.4094 .B987 2013
LOC classification:
  • HF5415.153 .B885 2013
Contents:
The idea entrepreneur -- Fascination -- Expression -- Respiration -- Institution -- The thinking journey.
Summary: "How do you gain influence for an idea? In Breaking Out, idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"--including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others--can help you take an idea public and build influence for it. It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public--yet much harder to gain influence. But it can be done. Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out--by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating "respiration" around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades. If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way--this book will get you started on the journey to idea entrepreneurship." --Book jacket
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Print Materials Main Library General Circulation Non-fiction 658.4094 .B987 2013 (Browse shelf(Opens below)) Available 0123424
Browsing Main Library shelves, Shelving location: General Circulation, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.4038 .St782 2018 Principles of information systems / 658.404 .Sch398 2019 Information technology project management / 658.404 .T531 2018 Information technology project management / 658.4094 .B987 2013 Breaking out : 658.421 .B752 2018 Corporate entrepreneurship / 658.421 .W626 2018 Digital innovation and entrepreneurship / 658.5 .C881 2017 Supply chain management :

Includes bibliographical references (pages 227-236) and index.

The idea entrepreneur -- Fascination -- Expression -- Respiration -- Institution -- The thinking journey.

"How do you gain influence for an idea? In Breaking Out, idea developer and adviser John Butman shows how the methods of today's most popular "idea entrepreneurs"--including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don't Get Fat), TOMS founder Blake Mycoskie, and many others--can help you take an idea public and build influence for it. It isn't easy. Butman argues that the rise of the "ideaplex" (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public--yet much harder to gain influence. But it can be done. Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out--by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating "respiration" around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades. If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way--this book will get you started on the journey to idea entrepreneurship." --Book jacket

Adult 0.00

Text in English

There are no comments on this title.

to post a comment.