Monetising data? : How to uplift your business / by Andrea Ahlemeyer-Stubbe, Director Strategical Analytics at the service pro Agentur fur, Dialogmarketing und Verkaufsforderung GmbH, Munich, Shirley Coleman, Technical Director, ISRU, School of Mathematics and Statistics, Newcastle University, UK.
Publisher: New Jersey, USA : Wiley, 2018Copyright date: c2018Description: xx, 363 pages : illustrations (black and white) ; 24 cmContent type:- text
- unmediated
- volume
- 9781119125136 (cloth)
- 9781119125136
- 658.0557 .St932 2018
- HD30.2 .A357 2018
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | Non-fiction | 658.0557 .St932 2018 (Browse shelf(Opens below)) | Available | 0122378 |
Includes bibliographical references and index.
"Monetising Data: How to Uplift Your Business offers a practical guide for anyone working with commercial data but lacking deep knowledge of statistics or data mining. The authors - noted experts in the field - show how to generate extra benefit from data already collected and how to use it to solve business problems. In accessible terms, the book details ways to extract data to enhance business practices and offers information on important topics such as data handling and management, statistical methods, graphics and business issues. The text presents a wide range of illustrative case studies and examples to demonstrate how to adapt the ideas towards monetisation, no matter the size or type of organization." -- Provided by publisher
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