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Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.

By: Contributor(s): Copyright date: New York : McGraw-Hill Education, c2019Edition: Fourteenth editionDescription: xliii, 734 pages, 6 unnumbered pages of plates ; color illustrations ; 28 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781260092110
Subject(s): DDC classification:
  • 658.8 .K39 2019
Summary: "Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Their decades of combined experience in the higher education classroom continue to inform the authors' innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs, in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make Marketing, 14th Edition the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts." --Amazon website
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.8 .K39 2019 (Browse shelf(Opens below)) Available 0122148
Browsing Main Library shelves, Shelving location: General Circulation Close shelf browser (Hides shelf browser)
658.8 .H939 2018 Marketing / 658.8 .Ia11 2014 Marketing management / 658.8 .K39 2015 Marketing / 658.8 .K39 2019 Marketing / 658.8 .K39 2021 Marketing / 658.8 .K87 2009 Principles of marketing : a global prespective / 658.8 .K87 2009 c.2 Principles of marketing : a global prespective /

Includes index

"Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Their decades of combined experience in the higher education classroom continue to inform the authors' innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs, in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make Marketing, 14th Edition the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts." --Amazon website

0.00 Adult

Text in English

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