Sales force management : leadership, innovation, technology / Mark W. Johnston and Greg W. Marshall.
Publisher: New York : Routledge, Taylor & Francis Group, c2016Edition: Twelfth editionDescription: xxviii, 465 pages ; 25 cmContent type:- text
- unmediated
- volume
- 9781138282766
- 658.81 .J73 2016
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.81 .J73 2016 (Browse shelf(Opens below)) | Available | 0120778 |
Includes index
The focus of the book is on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. it's a contemporary classic, fully updated for modern sales management practice.
Adult
Text in English
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