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Sales force management : leadership, innovation, technology / Mark W. Johnston and Greg W. Marshall.

By: Contributor(s): Publisher: New York : Routledge, Taylor & Francis Group, c2016Edition: Twelfth editionDescription: xxviii, 465 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138282766
Subject(s): DDC classification:
  • 658.81 .J73 2016
Summary: The focus of the book is on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. it's a contemporary classic, fully updated for modern sales management practice.
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Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.81 .J73 2016 (Browse shelf(Opens below)) Available 0120778

Includes index

The focus of the book is on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. it's a contemporary classic, fully updated for modern sales management practice.

Adult

Text in English

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