Consumer behavior / Wayne D. Hoyer, University of Texas, Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Tilburg University

By:

Hoyer, Wayne D [author. ]

Contributor(s):

Publisher: Massachusetts, USA : Cengage Learning, c2018Edition: 7th editionDescription: xviii, 525 pages : color illustrations ; 29 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9781305507272

Subject(s):

Consumer behavior

DDC classification:

658.8342 .H867 2018

Summary: "In this book we explore the fascinating world of consumer behavior, looking at a number of interesting and exciting topics. Some of these are quickly identified with our typical image of consumer behavior. Others may be surprising. You will see why it is become stimulated and drawn to this topic from the very moment we had our first consumer behavior course as students. The objective of the author is to present cutting-edge topics in a manner that is accessible and easy for students to understand, and provides context for how and why consumer behavior insights are applied in real-world marketing. The textbook features: 1. Conceptual model 2. Practical Orientation, with an Emphasis on Globalization and Social Media 3. Current and Cutting-Edge Coverage 4. Balanced Treatment of Micro and Macro Topics 5. Broad Conceptualization of the Subject" --Preface

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Graduate School Library Master in Business Administration	658.8342 .H867 2018 (Browse shelf(Opens below))	In transit from Law School Library to Graduate School Library since 01/18/2019		0120565
Reserved Books	Main Library General Circulation	658.8342 .H867 2018 c.2 (Browse shelf(Opens below))	Available		0121909

Includes bibliographical references and index.

"In this book we explore the fascinating world of consumer behavior, looking at a number of interesting and exciting topics. Some of these are quickly identified with our typical image of consumer behavior. Others may be surprising. You will see why it is become stimulated and drawn to this topic from the very moment we had our first consumer behavior course as students. The objective of the author is to present cutting-edge topics in a manner that is accessible and easy for students to understand, and provides context for how and why consumer behavior insights are applied in real-world marketing.

The textbook features:
1. Conceptual model
2. Practical Orientation, with an Emphasis on Globalization
and Social Media
3. Current and Cutting-Edge Coverage
4. Balanced Treatment of Micro and Macro Topics
5. Broad Conceptualization of the Subject" --Preface