Reality check : [the irreverent guide to outsmarting, outmanaging, and outmarketing your competition ] / Guy Kawasaki.
Publisher: New York : Portfolio, c2008Copyright date: copyright 2008Description: xx, 474 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9781591842231
- 658 .K22 2008
- HD62.5 .K382 2008
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658 .K22 2008 (Browse shelf(Opens below)) | Available | 0120155 |
Includes index
"For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, blogger, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, crackpot jargon, and outright foolishness and sloppiness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.
Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions." --Book jacket
Adult
Text in English
There are no comments on this title.