The fall of advertising and the rise of PR / Al Ries and Laura Ries.
Publisher: New York : HarperBusiness, an imprint of HarperCollinsPublishers, c2002Copyright date: copyright 2002Edition: First HarperBusiness paperback editionDescription: xxi, 295 pages : illustrations (black and white) ; 22 cmContent type:- text
- unmediated
- volume
- 0060081988
- 659 .R559 2002
- HF5823 .R642 2002
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 659 .R559 2002 (Browse shelf(Opens below)) | Available | 0120150 |
Includes index
"Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.
Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why" --OhioLINK
Adult
Text in English
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