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The fall of advertising and the rise of PR / Al Ries and Laura Ries.

By: Contributor(s): Publisher: New York : HarperBusiness, an imprint of HarperCollinsPublishers, c2002Copyright date: copyright 2002Edition: First HarperBusiness paperback editionDescription: xxi, 295 pages : illustrations (black and white) ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0060081988
Subject(s): DDC classification:
  • 659 .R559 2002
LOC classification:
  • HF5823 .R642 2002
Summary: "Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why" --OhioLINK
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 659 .R559 2002 (Browse shelf(Opens below)) Available 0120150

Includes index

"Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.

Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why" --OhioLINK

Adult

Text in English

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