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Understanding color : an introduction for designers / Linda Holtzchue.

By: New Jersey : John Wiley & Sons, c2017 copyright 2017Edition: Fifth editionDescription: xv, 256 pages : color illustrations ; 24 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 2016029123 (print)
  • 2016029930 (ebook)
  • 9781118920787 (pbk.)
Subject(s): DDC classification:
  • 701.85 .H758 2017
LOC classification:
  • NK1548 .H66 2017
Summary: "Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: - Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation - Apply the most-up-to-date information on digital color to your projects - Address issues involved when colors must be translated from one medium to another - Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, It helps you gain a deep and discriminating awareness of color." --Publisher's description.
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 701.85 .H758 2017 (Browse shelf(Opens below)) Available 0119987

Includes bibliographical references (pages 237-242) and index.

"Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to:

- Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation

- Apply the most-up-to-date information on digital color to your projects

- Address issues involved when colors must be translated from one medium to another

- Troubleshoot and overcome today's most common challenges of working with color

Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, It helps you gain a deep and discriminating awareness of color." --Publisher's description.

Adult

Text in English

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