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An introduction to Social media marketing / Alan Charlesworth, Senior Lecturer in Marketing.

By: London : Routledge, is an imprint of Taylor & Francis Group, 2015Description: xix, 228 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415856164 (hbk)
  • 9780415856171 (pbk)
  • 9780203727836 (ebk)
Subject(s): DDC classification:
  • 658.872 .C477 2015
Summary: "This is very comprehensive book that offers excellent theoretical background and illustrates with real-life examples. It provides significant insights into the dynamic role of social media in marketing and will be very useful for both the students as well as the social media marketing practitioners." --Prithwiraj Nath, Norwich Business School, University of East Anglia, UK
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Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.872 .C477 2015 (Browse shelf(Opens below)) Available 0117826

Includes reference (page 226) and index.

"This is very comprehensive book that offers excellent theoretical background and illustrates with real-life examples. It provides significant insights into the dynamic role of social media in marketing and will be very useful for both the students as well as the social media marketing practitioners." --Prithwiraj Nath, Norwich Business School, University of East Anglia, UK

Adult

Text in English

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