Strategic management : creating competitive advantages / Gregory G. Dess, G.T. Lumpkin, Marilyn L. Taylor
Publisher: Boston : McGraw Hill Irwin, 2005Edition: Second EditionDescription: xxix, 530 pages ; 26 cmContent type:- text
- unmediated
- volume
- 9780071111140
- 658.4012 .D475
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.4012 .D475 2005 (Browse shelf(Opens below)) | Available | 0091652 |
Includes index.
Strategic Management: Creating Competitive Advantages, 2nd Edition", by Dess, Lumpkin and Taylor, responds to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as, entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. - Provided by the publisher
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