Business : a changing world / O.C. Ferrell, University of Mexico, Geoffrey A. Hirt, DePaul University, Linda Ferrell, University of New Mexico.
Publisher: New York : McGraw Hill Irwin, 2014Edition: Ninth editionDescription: xxxiv, 616 pages : color illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9781259060526
- 658 .F383
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658 .F383 2014 (Browse shelf(Opens below)) | Available | 0114031 |
Includes indexes.
"This new edition reflects many dynamic changes in the business environment related to how managers make decisions. It is important for students to understand how the functional areas of business have to be coordinated as changes in the economy, technology, global competition and consumer decision making continues to evolve. All of these changes are presented in concepts that entry-level students can understand. Our book contains all of the essentials that most students should learn in a semester. Business: A Changing World has since its inception, been a concise presentation of the essential material needed to teach introduction to business. From our experience in teaching the course, we know that the most effective way to engage a student is by making business exciting, relevant and up to date. Our teachable, from-the-ground-up approach involves a variety of media, application exercises and subject matter, including up-to-date content supplements, boxed examples, video cases, PowerPoints and testing materials that work for entry-level business students. We have worked hard to make sure that the content of this edition is as up to date as possible in order to best reflect today's dynamic world of business. We cover major changes in our economy related to sustainability, digital marketing and social networking." - Provided by the publisher.
Text in English.
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