Essentials of marketing : a marketing strategy planning approach / William D. Perreault Jr., PhD., University of North Carolina, Joseph P. Cannon, Ph.D., Colorado State University, E. Jerome McCarthy, Ph.D., Michigan State University.
Publisher: New York : McGraw Hill Education, 2015Edition: 14th editionDescription: xliii, 717 pages : color illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9781259251634
- 658.8 .P455
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Main Library General Circulation | 658.8 .P455 2015 (Browse shelf(Opens below)) | Available | 0114023 |
Browsing Main Library shelves, Shelving location: General Circulation Close shelf browser (Hides shelf browser)
| 658.8 .K87 2010 Marketing 3.0 : | 658.8 .M959 2013 Marketing management : a strategic decision-making approach / | 658.8 .M959 2013 c.2 Marketing management : a strategic decision-making approach / | 658.8 .P455 2015 Essentials of marketing : | 658.8 .P957 2005 Principles of marketing : | 658.8 .Sch324 2012 Small business marketing kit for dummies / | 658.8 .W182 2014 Marketing strategy : a decision-focused approach / |
Includes index
Below the title: McGraw-Hill International edition.
"This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Essentials of Marketing - and all of the other teaching and learning materials that accompany it - will satisfy your needs. We're excited about this 14th edition of Essentials of Marketing and we hope that you will be as well." - Provided by the publisher.
Text in English.
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