Consumer behavior in the 21st century / Wayne D. Hoyer [Farish Fund Chair, Free Enterprise, McCombs School of Business, University of Texas at Austinches], Deborah J. McInnis [Ph.D., University of Pittsburgh 1986], Rik Pieters [Professor of Marketing, Tilburg School of Economics and Management (TISEM) of Tilburg University, Netherlands.]

By:

Hoyer, Wayne D

Contributor(s):

Publisher: Pasig, Philippines : Cengage Learning Asia Pte Limited, [2013]Copyright date: copyright 2013Edition: Second, Philippine editionDescription: xix, 4458 pages, [various pagings] ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789814441414
9814441414

Subject(s):

DDC classification:

658.834 .H867

Summary: "CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the second edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed." -- Source : Amazon

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Main Library Filipiniana Section	658.834 .H867 2013 (Browse shelf(Opens below))	Available		0113705

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Includes indexes.

"CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the second edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed." -- Source : Amazon

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