Global marketing / Kate Gillespie,l H. David Hennessey
Publisher: Pasig, Philippines : Cengage Learning Asia Pte Limited, [2013]Copyright date: copyright 2013Edition: Third, Philippine editionDescription: xxiv, 543 pages : illustrations (black and white) ; 25 cmContent type:- text
- unmediated
- volume
- 9789814510561
- 9814510564
- 658.84 .G478
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library Filipiniana Section | 658.84 .G478 2013 (Browse shelf(Opens below)) | Available | 0113707 |
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658.8 G573 2012 Marketing plan : | 658.81 Sa163 2010 Sales management / | 658.834 .H867 2013 Consumer behavior in the 21st century / | 658.84 .G478 2013 Global marketing / | 658.87 .G243 2009 Out of the box retailing : | 658 R63 2012 How to change the world : | 658/M916 2010 Management / |
Includes index
"The new edition of this text text includes insights and frameworks form recent academic and consulting research. Just some of the new questions addressed included: - the Japanese score lower than Americans on uncertainty avoidance yet intentionally use ambiguous clauses in business contracts. How should global marketers deal with such cultural paradoxes? - How are global marketers using the new social media to reach young consumers worldwide? etc. The book includes new and updated cases to capture recent developments in global marketing. These cases are located at the end of the text. For example: Procter & Gamble Targets Emerging Markets, Work versus Leisure, Shanghai Cosmopolitan.com, Cars for Emerging Markets, Fighting AIDS in Asia." -- Provided by publisher.
Text in English
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