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The fortune at the bottom of the pyramid / C. K. Prahalad, educator, business consultant.

By: Publisher: New Jersey : Wharton School Publishing, [2006]Copyright date: copyright 2006Edition: Paperback editionsDescription: xxi, 273 pages : illustrations are color ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0131877291
  • 9780131877290
Subject(s): DDC classification:
  • 338.9 .P898
Summary: "This book discusses new business models targeted at providing goods and services to the poorest people in the world. It makes a case for the fastest growing new markets and entrepreneurial opportunities being found among the billions of poor people 'at the bottom of the [financial] pyramid The book consists of a number of case studies and video success stories." -- Provided by publisher
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Graduate School Library Master in Business Administration 338.9 .P898 2006 (Browse shelf(Opens below)) Available 0113592

Includes index

"C. K. Prahalad is Harvey C. Fruehauf."

"This book discusses new business models targeted at providing goods and services to the poorest people in the world. It makes a case for the fastest growing new markets and entrepreneurial opportunities being found among the billions of poor people 'at the bottom of the [financial] pyramid The book consists of a number of case studies and video success stories." -- Provided by publisher

Text in English.

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