Policy Paper (M.B.A.) -- Jose Rizal University, 2013.

Bibliography: leaves 102.

EXECUTIVE SUMMARY The Renren Network (Chinese: 人人网; pinyin: Rénrénwǎng; literally "Everyone's Website"), formerly known as the Xiaonei Network (Chinese: 校内网; literally "on-campus network") is a Chinese social networking service that exists as the Chinese remake of Facebook. It has been called the Facebook of China, popular amongst college students. To complete the requirements of this strategic management paper, data and information from different sources were gathered, evaluated and analyzed. Also, related reports financial analysis, news, and industry updates, economic analysis from different sources, and other relevant publications were used in the external analysis. Related data and information came from the official website of the business organization, investors public relations bureau and national bureau of Statistics of China, Ministry of Information, among others. Other data are searched from the websites competitors, local and foreign. As to the vision statement, it must be clearer if they will also include what they wish to become in the future. The proposal could be included making the full vision statement “our vision is to re-define the social networking experience and revolutionize the way people in China connect, communicate, entertain and shop as the leading networking media for everyone.” As to the mission statement, it must be more specific if they will also include what are the many things that the users can do while using the social networking media and who are the people to do necessary actions in realizing their vision. For this, the proposal would be: For the external factor evaluation for Renren, Inc. the highest opportunity value was given to Tie-ups with other organizations with a rating of 4. For the threats, the highest rating of 3.5 is given to government regulations or censorship. The EFE of the company is 2.99. Comparing Renren to its competitors, it shows that the Renren has 3.15, Weibo has 3.09, and QQ has 3.28. IT means that Renren ranks second when it is rated according to the different internal factors. Renren, Inc. has high current ratios and average quick ratios. Current ratio indicates that the company has a good liquidity and financial health. It possesses plenty of current assets which can raise needed short term goals. However, it has a loss of $70,115 in 2009, $64,155 in 2010 but recovered in 2011 by having $ 41, 256 as the net income. Renren is one of the growing companies in China, not only among social media network. In one year rotation, it had posted +6.70% increase from last year. It also climbs t0 0.8% this May, 2013. Among its eight strengths, the highest values were given to Quality employees and committed administrators with a rating of 4. From the list of weaknesses, the lowest ratings of 2 were assigned to Low investment on games and e-commerce and Share-based compensation expense. The IFE of the company is 3.15.

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