Policy Paper (M.B.A.) -- Jose Rizal University, 2013.

Includes bibliography (page 115)

EXECUTIVE SUMMARY Founded in 1997, HTC built its reputation as the behind-the-scenes designer and manufacturer of many of the most popular OEM-branded mobile devices on the market. Since 2006, we have regularly introduced many critically-acclaimed mobile devices under our own brand, and our portfolio includes smartphones and tablets powered by the Android and Windows Phone operating systems. We are dedicated to creating a customized user experience and believe that each mobile device needs to fit its owner, and not the other way around. What we make is not merely the product of focus group tests, but of observing and honoring how individuals choose to interact with technology. Our customers guide everything we do at HTC, and it’s this commitment that defines the company. Success Starts Where It Ends: With the Customer Strong recommendations from retailers, press reviews, consumer opinions, and friends and family, contribute to a high rate of product referrals, brand recognition and ongoing momentum. Combined, these recommendation channels nourish the connection between HTC and its community as market share increases. And because we invest wholeheartedly in refining the personalized communications experience, we champion the customer as the hero through every stage of innovation. Dedication to Experiential, Interactive Design A focus on product design with performance, endurance, craftsmanship, and intuitive tools and interfaces, ensures an elegant experience in a beautiful, minimalist package. HTC contributes a variety of innovations that include an amazing camera — cameras that rival leading point-and-shoot models and HD video that turns mobile screens into intimate, state-of-the-art theaters. And we make authentic sound a priority — we integrate Beats technology because it’s not just the music you play that matters, but also the quality of the sound. We recognize that, for our customers, a mobile device isn’t just a smartphone but an A/V entertainment system, communications control center and important instrument of individual expression, all in one. Innovation Through Collaboration Our longstanding working relationships with fellow technology leaders, such as Google, Microsoft and Qualcomm, are more than strategic partnerships: They serve as active labs of research and development and product evolution. At HTC, collaboration is a means to a very important end: creating a holistic experience for the customer. Our partnerships ensure that hardware, software, and content management and delivery systems are united in seamless and intuitive ways that give consumers control. Empowering the Most Personal Experience Discovering the best ways to integrate state-of-the-art technologies with effortless user experiences has always been, and will always be, our passion. New products simply improve and enhance these experiences. And when our customers share their personal experiences with our products, they speak with passion and conviction. That’s why we encourage, embrace and celebrate users sharing their perspectives. The strength of the HTC community lies in its authenticity; it’s the most accurate and honest voice of real-world understanding available. We insist on seeing through the eyes of this community, because doing so teaches, challenges and prods us to get better at what we do — empowering our customers through personal experience. The researcher made use of the following matrices in arriving at such strategies: the internal Factor Evaluation Matrix (IFE), External Factor Evaluation Matrix (EFE), SWOT Matrix, Internal-External Matrix, Space Matrix, Competitive Profile Matrix, Grand Matrix and the Porter Five Forces of Competition. The company has a fast growing competitive position and should pursue market development and market penetration according to the result in strategic analysis. Strategic objective include double the income in the next three years. channels nourish the connection between HTC and its community as market share increases. And because we invest wholeheartedly in refining the personalized communications experience, we champion the customer as the hero through every stage of innovation. Dedication to Experiential, Interactive Design A focus on product design with performance, endurance, craftsmanship, and intuitive tools and interfaces, ensures an elegant experience in a beautiful, minimalist package. HTC contributes a variety of innovations that include an amazing camera — cameras that rival leading point-and-shoot models and HD video that turns mobile screens into intimate, state-of-the-art theaters. And we make authentic sound a priority — we integrate Beats technology because it’s not just the music you play that matters, but also the quality of the sound. We recognize that, for our customers, a mobile device isn’t just a smartphone but an A/V entertainment system, communications control center and important instrument of individual expression, all in one. Innovation Through Collaboration Our longstanding working relationships with fellow technology leaders, such as Google, Microsoft and Qualcomm, are more than strategic partnerships: They serve as active labs of research and development and product evolution. At HTC, collaboration is a means to a very important end: creating a holistic experience for the customer. Our partnerships ensure that hardware, software, and content management and delivery systems are united in seamless and intuitive ways that give consumers control. Empowering the Most Personal Experience Discovering the best ways to integrate state-of-the-art technologies with effortless user experiences has always been, and will always be, our passion. New products simply improve and enhance these experiences. And when our customers share their personal experiences with our products, they speak with passion and conviction. That’s why we encourage, embrace and celebrate users sharing their perspectives. The strength of the HTC community lies in its authenticity; it’s the most accurate and honest voice of real-world understanding available. We insist on seeing through the eyes of this community, because doing so teaches, challenges and prods us to get better at what we do — empowering our customers through personal experience. The researcher made use of the following matrices in arriving at such strategies: the internal Factor Evaluation Matrix (IFE), External Factor Evaluation Matrix (EFE), SWOT Matrix, Internal-External Matrix, Space Matrix, Competitive Profile Matrix, Grand Matrix and the Porter Five Forces of Competition. The company has a fast growing competitive position and should pursue market development and market penetration according to the result in strategic analysis. Strategic objective include double the income in the next three years. The IE matrix can be divided into three major regions that have different strategy Implications. Tingyi Holding should focus on international market penetration, market development and globally recognized to be able to meet the projected Financial Statement. The researcher also arrived at the short term and long term plans. These action plans are to be initiated at the start of FY 2013 and targeted to be completed at the end of the fiscal year.

Text in English