Strategic Management Paper (M.B.A.) -- Jose Rizal University, 2013.

Bibliography : leaves 95-96

EXECUTIVE SUMMARY The Printing Industry is a major communications tool and is viewed as a bell weather (the sheep around whose neck a bell is hung and which leads the flocks) of trends in the economy as a whole. This has always been the case from writing on stone up to the present day technology. There will always be history, change and the future. The key issues continue to hamper the Print Manufacturing organizations that do not change in this global trading environment. These organizations need to wake up to the reality of life, listen to experienced/skilled successful people who can help, take on board business models to help them operate more efficiently and manage the management of change. To be successful in this global trading environment you need all these business tools to survive, so they need to take them on board and find success or not survive! The Print Industry is undergoing fundamental changes in every aspect of both Technology and Strategy. Also, the current economic climate and the vast range and speed of new technology development ensure the future will be a challenging time. The Printing Industry is the 5th largest of the global manufacturing Industries, but it is among the least well documented. It is an industry, which serves all sectors of the economy including public authorities, financial services, publishers, and distribution services and manufacturing industries. Its customers range from major institutions to the smallest business, companies tend to specialize in a narrow range of products in national and international markets. There is a vast army of small firms, which usually are general printers catering for a local market. The number of organizations in the sector has declined `rapidly` in the past few years. According to VAT registration data there are currently almost 17,500 print businesses, a fall of over 6% from 2002. Nevertheless, this still represents more than a tenth of all manufacturing organizations, reflecting the fact that most printing organizations are very small businesses. Also, it means there are many more print businesses that are under the VAT thresh hold and many who do not class themselves as `print businesses` but do print! The number of print businesses could be as many as 30,000 plus in the UK! In many of the statistical sources, printing is not classified as a separate industry, so that information about it is scattered among sources often related to industries of which it forms only a part. The reason to try and `hide` information on the printing industry is due to `very low` profit margins, many loss making organizations and `life-style` firms! , high capital expenditure, deterioration in general state of trade and high impact of technology from non-print manufacturers, which now form a part of supplying customer needs. It is difficult to measure the size of the printing industry with great accuracy, largely because of the overlap with publishing, packaging and Print Management Service providers. Also, the change of industrial classification by some printers to move into other classified areas so they do not register as `print` organizations. The printing industry contributes only 1% of the country’s total GDP and represents around 3% of manufacturing turnover Despite moves towards consolidation during the 1990`s, printing is still one of the most highly fragmented manufacturing activities. Many printing organizations are single-outlet enterprises operating from workshop units or, to a lesser extent, high street print shops (there are thousands of these operations). On the other hand, large organizations dominate the sector for the printing of newspapers, magazines and security products. In contrast to other manufacturing industries, printing organizations are geographically spread right across the country. There is little or no training for succession planning in the people arena, therefore the rapid change is to Digital printing with keyboard skills against craft skills. The traditional global printing industry is killing itself by no training/and little use of business models and therefore can only cast blame on the lack of management strategy to see the future. During the study, several matrices are prepared for ROUNCE PRINTING CORPORATION. These matrices are (SWOT), (SPACE), (IE), (BCG), (GSM) and (QSPM). Major business and organizational strategies include management to employ environmental and corporate social responsibility, marketing to segment penetration and development of un served markets, finance and accounting to analyze profitability of the company so they will monitor the cash flow throughout the operations of the business. A balanced scorecard shall be used to evaluate, monitor, and control the strategies of the company.

Text in English.