Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf.
Publisher: New York, NY : McGraw-Hill/Irwin, 2013Edition: 3rd edDescription: xl, 519 pages : col illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9780071318129
- 658.4012 .G119
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.4012 .G119 2013 (Browse shelf(Opens below)) | Available | 0110867 |
Has index.
Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company’s direction : vision and mission, objectives and strategy -- What are the industry’s driving forces of change and what impact will they have? -- Evaluating a company’s resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.
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