The social commerce handbook : 20 secrets for turning social media into social sales / Paul Marsden and Paul Chaney.
Publisher: New York : McGraw-Hill, 2013Description: xx, 186 pages ; 23 cmContent type:- text
- unmediated
- volume
- 9780071802024
- 658.872 .M364
Contents:
Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile.
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Reference | Main Library Reference | 658.872 .M364 2013 (Browse shelf(Opens below)) | Not for loan | 0110847 |
Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile.
There are no comments on this title.
Log in to your account to post a comment.