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The social commerce handbook : 20 secrets for turning social media into social sales / Paul Marsden and Paul Chaney.

By: Contributor(s): Publisher: New York : McGraw-Hill, 2013Description: xx, 186 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071802024
Subject(s): DDC classification:
  • 658.872 .M364
Contents:
Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile.
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Holdings
Item type Current library Call number Status Date due Barcode
Reference Main Library Reference 658.872 .M364 2013 (Browse shelf(Opens below)) Not for loan 0110847

Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile.

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