Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.
Publisher: Hoboken, N.J. : Wiley, [2005]Copyright date: copyright 2005Description: x, 307 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0471476110
- 658.408 K87 2005
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Graduate School Library Master in Business Administration | 658.408/K87 2005 (Browse shelf(Opens below)) | In transit from Main Library to Graduate School Library since 06/22/2018 | 0094438 |
Published simultaneously in Canada. 504 Includes bibliographical references and index.
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
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