The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron.
Publisher: Mason, Ohio : Thomson, [2005]Copyright date: copyright 2005Description: xii, 271 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0324200579
- 658.812 St819 2005
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Main Library General Circulation | 658.812/St819 2005 (Browse shelf(Opens below)) | Available | 0094256 |
Browsing Main Library shelves, Shelving location: General Circulation Close shelf browser (Hides shelf browser)
| 659.1/Os82 2004 Persuasion in advertising / | 658.8/Sch325 2005 Small business marketing for dummies / | 659.1/H122 2005 Advertising and promotion : | 658.812/St819 2005 The new marketing conversation : | 659.1/V696 2004 Advertising basics! : | 005.2762/L913 2005 Java all-in-one desk reference for dummies / | 808/L776 2005 Literature as meaning / |
Includes index
The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.
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