Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.
Publisher: Thousand Oaks, Calif. : Sage Publications, [2004]Copyright date: copyright 2004Description: xvii, 310 pages ; 23 cmContent type:- text
- unmediated
- volume
- 0761927999
- 659.1 J77 2004
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Main Library General Circulation | 659.1/J77 2004 (Browse shelf(Opens below)) | Available | 0094248 |
Browsing Main Library shelves, Shelving location: General Circulation Close shelf browser (Hides shelf browser)
| 658.72/D489 2005 Developing sourcing capabilities : | 371.1024/H311 2006 Taking sides : | Taking sides : | 331.0973/Ov96 2006 Annual editions : | 659.1/J77 2004 Fables, fashions, and facts about advertising : | 658.155/H811 2005 Essentials of financial risk management / | 659.1/Os82 2004 Persuasion in advertising / | 658.8/Sch325 2005 Small business marketing for dummies / |
Includes bibliographical references and index.
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