The case study handbook : how to read, discuss, and write persuasively about cases / William Ellet.
Publisher: Boston, Mass. : Harvard Business School Press, [2007]Copyright date: copyright 2007Description: vi, 273 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9781422101582
- 658 El45
Includes bibliographical references and index.
pt. 1. Analysis. How to analyze a case -- Case analysis demonstration -- Problems -- Decisions -- Evaluations -- part 2. Discussion. How to discuss a case -- part 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- part 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division abridged -- General Electric : Major appliance business group abridged -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation.
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