The art and science of interpreting market research evidence / D. V. L. Smith and J. H. Fletcher.
Publisher: NY : John Wiley, [2004]Copyright date: copyright 2004Description: x,236p.; 26cmContent type:- text
- unmediated
- volume
- 0-470-84424-8
- 658.83 Sm645
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Graduate School Library Master in Business Administration | 658.83/Sm645 2004 (Browse shelf(Opens below)) | Available | 0084860 |
Browsing Graduate School Library shelves, Shelving location: Master in Business Administration Close shelf browser (Hides shelf browser)
658.83/M127 c1987 Basic marketing; a managerial approach / | 658.83/M127 c1987 Basic marketing; a managerial approach / | 658.83/R833 2005 Bayesian statistics and marketing / | 658.83/Sm645 2004 The art and science of interpreting market research evidence / | 658.83/T822 c1990 Marketing research; measurement and method / | 658.83/Um49 2004 The winning formula : | 658.83/Z64 c1991 Exploring marketing research | Exploring marketing research / |
Includes bibliographical references
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