Marketing; principles and perspectives / (Record no. 65947)

MARC details
000 -LEADER
fixed length control field 00876nam a2200289Ii 4500
001 - CONTROL NUMBER
control field 16966
003 - CONTROL NUMBER IDENTIFIER
control field JRU
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 001125s1995 us-||||| |||| 00| 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
LC control number 65947
040 ## - CATALOGING SOURCE
Description conventions rda
Transcribing agency
Language of cataloging eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number B38
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bearden, William O.
9 (RLIN) 52719
245 ## - TITLE STATEMENT
Title Marketing; principles and perspectives /
Statement of responsibility, etc. Bearden, William O.Ingram, Thomas N.LaForge, Raymond W.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Chicago :
Name of producer, publisher, distributor, manufacturer Irwin,
Date of production, publication, distribution, manufacture, or copyright notice [1995]
Date of production, publication, distribution, manufacture, or copyright notice copyright 1995
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
300 ## - PHYSICAL DESCRIPTION
Extent xlviii,631p.
Other physical details illustrations ;
Dimensions 28cm.
500 ## - GENERAL NOTE
test3 Glossary: pages564-583
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 24325
Topical term or geographic name as entry element GENERAL MANAGEMENT
9 (RLIN) 23003
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ingram, Thomas N.
-- LaForge, Raymond W.
9 (RLIN) 52720
959 ## -
-- 04/30/1998
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Print Materials
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Use restrictions Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Shelving control number Total Checkouts Total Renewals Total Holds Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
        Main Library Main Library General Circulation 04/30/1998 Purchased 1948.00   2     658.8/B38 c1995 0064006 07/23/2015 07/21/2015 0.00 10/05/2011 Print Materials