MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01450nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211203113513.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211203b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789710743230 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ddc |
| Language of cataloging |
eng |
| Transcribing agency |
JRU Library |
| Description conventions |
rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
.T693 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Torres, Oscar G., |
| Relator term |
author. |
| 9 (RLIN) |
120770 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc. |
Oscar G. Torres and Real C. So |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Quezon City, [Philippines] : |
| Name of producer, publisher, distributor, manufacturer |
Vibal Group, Incorporated, |
| Date of production, publication, distribution, manufacture, or copyright notice |
©2019. |
| -- |
copyright 2019. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Revised edition. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 140 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliography (pages 134-140) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book introduces students to the essential concepts and practices in marketing. It presents strategic approaches in developing marketing strategies. It highlights the importance of understanding consumer behavior and identifying target markets. The student goes through a step-by-step understanding of the role of marketing. At the end of the course, the student is equipped to develop and to prsent an integrated marketing plan that is sensitive to the needs of Filipinos". |
| Expansion of summary note |
Provided by publisher. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Price |
0.00 |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
143393 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
So, Real C., |
| Relator term |
author. |
| 9 (RLIN) |
120769 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Print Materials |