MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02312nam a22003737i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
JRU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20161023093531.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150326t2013 xxu||||| |||| 00| 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| LC control number |
180062 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749468644 |
| Qualifying information |
pbk |
|
|---|
| International Standard Book Number |
9780749468651 (ebook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| Transcribing agency |
|
| Language of cataloging |
eng |
|
|---|
| Description conventions |
rda |
| Language of cataloging |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
.H147 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hague, Paul, |
| Relator term |
author. |
| 9 (RLIN) |
116295 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Market research in practice : how to get greater insight from your market / |
| Statement of responsibility, etc. |
Paul Hague, Nick Hague and Carol-Ann Morgan. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 257 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Market research in practice series |
| 9 (RLIN) |
10607 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"First published in Great Britain and the United States in 2004." -- Title page. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages [234]-249) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book explains how to use tools and methods effectively and obtain the most reliable results. With new chapters on using market research, international aspects and new research trends (including coverage of social media research and mobile surveys) this fully updated second edition also includes the latest information on carrying out market research design, secondary research, sampling and statistics, questionnaire design, data analysis and reporting.Accompanied by a range of online tools and templates and supported throughout by examples from real market research practice, this is a valuable guide for students, researchers, marketers and users of market research"-- WorldCat. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
|
|
|---|
| Target audience note |
|
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 9 (RLIN) |
45090 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hague, Nick, |
| Relator term |
author. |
| 9 (RLIN) |
116296 |
|
|---|
| Personal name |
Morgan, Carol-Ann, |
| Relator term |
author. |
| 9 (RLIN) |
116297 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Print Materials |
| Classification part |
658.83 |
| Item part |
.H147 |
| Call number prefix |
G |
| Call number suffix |
2013 |